Creating a 3D World
You describe yourself as a 3D enthusiast. What attracts you to it this as a medium to express your ideas?
What I love about working in 3D is that you can work very open minded and flexible once your scene is built up. The way I can work with different materials & lights is such a fascinating experience for me. I have no rules and can achieve my vision however I want without having a limitation.
I can put my hands on so many different elements inside this medium. For example I could be an art director, photograph, camera man, animator etc. at the same time.
It is a bit exaggerated, but I hope you get what I mean!
Within your practice you work in both artistic and commercial spheres. How does your personal work differ from your commercial?
Personal work is a lot of fun and really important for myself to evolve as a designer.
When it comes to working on commercial projects I am more structured and open for different directions and ideas.
Also I have a certaint deadline when the project needs to be done, that way I have no choice, but to work more organized. However there is always something I can apply from my personal work to the commercial work and the other way around. I think this combination is what keeps me so motivated.
Whilst there is a consistent medium/ materiality to your work, each piece seems to have a unique aesthetic. Would you say there are any themes that are both integral and run through all your work? If so, what?
My goal is to create a stylelistic version of reality with a hint of realism. I try to achieve an aesthetic look with the help of simple shapes, soft color tones and a minimal composition.
With that in mind it doesn’t matter for me on which project I am working on.
I also like to get inspiration from various things like fashion, architecture, culture and so on.
How do you want the viewer to feel looking at your work?
The viewer should immerse itself into the visuals. Realizing early on that this is not real, but still something special you want to visit. I always try to get the audience to have positive feelings like joy and happiness while observing my work. At it’s best I hope to inspire the viewer no matter in what kind of field or way.
Can you describe your process? Does it differ from project to project? Is it digitial throughout?
Sure! I have normally a basic idea in mind before starting. Depending on the scale of the project I like to take my time and collect different reference images and create a mood board. This helps me to get a better understanding of my concept. After that I usually jump directly into 3D. I start with very simple shapes and try to get a good composition early on. Once this process is done I go more in depth refining the shapes, adding lights and materials.
My favortie part of the whole process is when everything comes together and I can play around with textures, lights & shadows.